JON BUCHAN – HAVE YOUR WAY WITH WORDS
LEARN HOW TO WRITE MORE ENTERTAINING COPY. YOU TOO CAN HAVE YOUR WAY WITH WORDS.
Write disarming and entertaining copy.
Use a wide range of joke formulas to misdirect readers, leading to smirks, smiles, and laughs.
Use rhetorical devices and other stylistic devices to add punch to every line you write.
Write blog posts, emails, social media content, social media adverts, satirical content and more…
Add your own personality and build your own distinct style of writing.
A whole range of exercises to help you become a more competent and confident writer.
Plus a pack of templates for writing articles, satire, cold pitches, social media ads, broadcast emails, and social media content that entertains, educates, and sells.
WARNING: This page is deceptively honest, containing a complete lack of the usual elements any competent marketer would include to cajole you into TAKING ACTION NOW.
Well, I may be a marketer, but I’ll be damned if anyone calls me a competent one!
I’ve been involved in the world of digital business for 18 years. In that time, people have often told me I’m not doing the things “the right way”, and for exactly the same amount of time, I’ve been taking no notice.
Welcome to what is allegedly the sales letter for my disarming copywriting course, Have Your Way With Words.
I’ve been putting off writing this damned thing.
I think it’s because I’m afraid it’s not gonna work.
My plan is to write a landing page devoid of hype. I want to tell the truth and nothing but the truth, and a few jokes because I have a problem. I can’t resist. I have a sickness!
And if this honest page doesn’t work, I’m going to be faced with the reality, that you, the customer, deep down, isn’t sold on honest sales letters.
You want hype.
You want me to say something like:
Imagine if you could write copy so disarming, entertaining and captivating, that people will respond to your cold emails, share your delectable content, and have strangers and strange friends alike come up to you in the street and ask:
“Oh my gosh, Cornelius*, When did you become such an incredible writer?! Is there some kind of online course or something you took? You can really tell the difference! Money well spent!”
*For best results, change “Cornelius” to your own name when picturing the above scenario.
I can’t do it. I can’t write hypey copy.
I’d rather beat my skin wafer thin with a meat tenderiser… and I’m absolutely terrified you’re going to force me into it. So here we are. I’m violating pretty much every possible rule for writing sales letters with reckless abandon, hoping you’ll summon the courage to join me on this rebellious journey. And by “join me on this rebellious journey”, I mean “hand me your hard earned money as soon as possible without hesitation.”
Ok. Enough frivolity and prevaricating for a moment…
I guess I should tell you what this course is all about.
Would you like that?
“yeah, I guess so” I hear you SCREAM!
This course will help you become a more entertaining writer.
You don’t have to change who you are.
You don’t have to become silly or contrived.
You can be yourself and use what you learn to create your own style that is congruent with who you are.
This is a skill that will complement every other skill you have.
This skill isn’t one that’s ‘nice to have’.
It’s a MASSIVE unfair advantage over the competition.